Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

Does a Driving Record Affect a Person’s Ability to Rent a Car?

People who do not rent cars often from rental car companies are not always aware of how their driving record will affect their ability to rent a car, or if it will matter at all. When renting a car, it is a good idea to check with the rental car company to inquire about any disclosures or specific rules they may have about your ability to rent a car and your driving record. Some rental car companies will check with the Motor Vehicle Department to ask for a copy of your driving record. In order for them to do this, you often must submit a written form of permission for them to gain access to this information.

Rental car companies each have their own regulations and requirements that must be met in order for a person to rent a car. Some rental car companies will check a person’s driving record the first time a person rents a car from them. After the first time, if the car is returned in good condition and there were no collisions or fender benders in which the car renter was responsible, the driving record is generally not checked again by the same company unless a significant amount of time has passed before the next time the person rents a car from the company.

If you have a less than stable and perfect driving record, it is possible that you may be charged a higher fee for renting a car. Some car rental companies specialize in renting cars to drivers who have had accidents and speeding tickets in the past. Drinking and driving offenses are not always overlooked by car rental companies; and depending on the offense and how long it has been since it occurred, this could prevent you from being able to rent a car, even if you do have a valid driver’s license.

You may also face the possibility of not being given the option for insurance on the rental car and will be required to pay for the rental car insurance if your record of driving has been an unstable one. Speeding tickets, drinking and driving, collisions, reckless driving tickets, and fender benders all put a negative smear on your driving record. While these tickets and offenses may not necessarily prevent you from being able to rent a car, it can make it more expensive to do so.

Taking a driving class will help to put positive marks on your driving record and this can make all future car rentals and auto insurance prices more affordable for you. Researching several different auto rental companies and making price comparisons for high risk drivers can help you to find the best deals. You may simply need to put down a larger deposit than someone who has a good driving record. These deposits are refundable if there are no accidents while you rented the vehicle and if you return the vehicle in the same condition that it was rented.

History and Components of a Modern Mainframe Computer

Mainframe computers are critical for some of the largest corporations in the world. Each mainframe has more than one modern processor, RAM ranging from a few megabytes to multiple-score gigabytes, and disk space and other storage beyond anything on a microcomputer. A mainframe can control multiple tasks and serve thousands of users every second without downtime.

The chief difference between mainframes and other computing systems is the level of processing that takes place. Mainframes are also different in terms of data bandwidth, organization, reliability, and control. Big organizations-banking, healthcare, insurance, and telecom companies, etc.-use mainframes for processing critical commercial data.

In this article, we discuss the evolution of mainframe computers and their components.

History of mainframe computers

IBM developed a critical part of mainframe computing, the Automatic Sequenced Controlled Calculator (ASCC) for arithmetic operations, in 1944. From the late 1950s through the 1970s, several companies manufactured mainframes: IBM, Burroughs, RCA, NCR, General Electric, and Sperry Rand, for example. Since then, System / 390 by IBM is the only kind of mainframe in use. It evolved from IBM's System / 360 in 1960.

An Early mainframe occupied a huge space. New technologies have drastically reduced the size and cost of the hardware. A current-generation mainframe can fit in a small closet.

Components of a modern mainframe computer

Like a PC, a mainframe has many components for processing data: operating system, motherboard or main board, processor, controllers, storage devices, and channels.

• Motherboard: The motherboard of a mainframe computer consists of a printed circuit that allows CPU, RAM, and other hardware components to function together through a concept called "Bus architecture". The motherboard has device slots for input cards and cable interfaces for various external devices. Where PC motherboards use 32- or 64-bit buses, mainframes use 128-bit buses. General instructions regarding the internal architecture help the motherboard connect to the other devices and retrieve data using binary computation.

• Processor: A CPU acts as the central processing point in mainframe architecture and includes an Arithmetic Logic Unit (ALU) for performing arithmetic calculations. It also works as a controller for the bus architecture and handles traffic and data requests. The processing power of mainframes is much higher compared to PCs, so that they can handle huge amounts of data.

• Storage devices: Storage devices are for entering, retrieving, storing, and recording data. Many are external devices, such as hard drives, tape drives, and punch card readers, all connected to terminals of the mainframe and controlled by the CPU. Their capacity for data storage can be hundred or even thousands of times that of a PC.

• Communication controllers: Communication controllers allow remote computers to access a mainframe. With the help of networks, LAN or WAN, communication controllers establish connections with various devices, perform data transmission over communication channels, and keep track of users at terminals.

• Channels: The "channels" are the cables used to connect the CPU and the main storage to other parts of the system and make sure that data is moved in a systematic way without losing its integrity.

Modern mainframes have advanced features such as expanded service management capabilities, cross-platform integration facilities, etc. And so are suitable for critical data center operations. The cost of maintaining modern mainframes is much less compared to older models.

6 Things You Must Consider Before a Canadian Motorcycle Ride

If you plan to cruise the highways and drive a motorcycle in Canada the following information will be useful to consider both for your own safety, and for your own piece of mind.

Canadian Highways and Rural Roadways

Whether you decide to rent a motorcycle or drive your own, Canada has a massive system of well managed city streets and highways which will bring you just about anywhere you want to go.

The main highway through Canada is the Trans-Canada Highway, which goes coast to coast. The distance from the east coast to the west coast is about 8000 km or around 4,900 miles. You could go on a Canadian motorcycle ride for weeks and never get to see everything.

Motorcycle Rentals

Renting a motorcycle in Canada may be something you want to consider. Canada has several motorcycle rental companies found near the major cities and towns. Rates vary depending on the season, type of motorcycle and length of rental. The minimum age to rent a vehicle in Canada is usually anywhere from 21-25 years old. If you plan to travel through the western provinces on your motorcycle you might want to look into the many popular tourist attractions, and the great roads to travel.

In order to rent in most cases you will need to have a major credit card. Requirements may vary from each province. Be sure to reserve your motorcycle ahead of time during peak travel times, which are usually from mid May to November.

Camping With Your Motorcycle

Most Canadian provincial and national parks, private campgrounds and other conservation areas allow you to camp with your motorcycle.

All of the Canadian provinces have a government agency that is responsible for tourism. You should check their websites or call for information to get get maps, and possible promotional offers, and maybe even some more Canadian motorcycle information. If you plan to stay in a campground near a popular park like Banff, Whistler, and Fundy National Park you should book in advance.

Driving Laws- Canadian Motorcycle Driving

In Canada the road laws are very similar to the rules in most US states. Most road safety laws and regulations are determined at the provincial and territorial level, so make sure you know the particular rules for the province you plan to be visiting. One rule for motorcyclists throughout all Canadian Provinces is that you must wear a motorcycle helmet if you are driving a motorcycle in Canada.

Other things to consider while driving through all the Canadian provinces on a motorcycle are that you are allowed to make a right turn on red lights in most cities through the country after coming to a complete stop. Be careful because because in some areas of Quebec you are not allowed to do this. For more information, check with the Government of Quebec's website.

In all Canadian provinces pedestrians have the right-of-way and you must yield to pedestrians at crosswalks. The speed limit on the most rural highways is usually around 90-100 km / hr or about 55-65 mph. Speed ​​limits are enforced primarily by the RCMP in rural areas, and municipal police in most major cities throughout Canada.

If you are rolled over by a police officer you must provide proof of insurance, driver's license and registration.


Many people who are not from Canada picture the country as having vast piles of snow and snowmobiles as the main mode of transportation. Nothing could be more false. In most provinces you can ride a motorcycle 8-9 months out of the year. In Vancouver British Columbia and other western cities and towns, people drive year round. The summer months can get very humid in Canada, and there are many Canadian motorcycle events held across the country on an annual basis.

Motorcycle Insurance Canada, Driver's License and Permit

If you plan a ride a motorcycle through Canada and you are from the United States., Your driver's license is valid in Canada. Be sure to bring proof of motorcycle insurance by talking to your insurance company for a free Non-resident Inter Provincial Motor Vehicle Liability Insurance Card before you leave, or carry your policy itself.

If you're driving a borrowed motorcycle, you should bring a letter signed by the owner that says you are allowed. Also for a rented motorcycle, carry a copy of the rental contract.